Articles from Aurora Solar

Aurora Solar, the leading platform for solar sales and design, today announced that Bob Inglis, former U.S. Congressman and Executive Director of republicEn.org, will keynote the sixth annual Empower event on June 17, 2025. A nationally recognized advocate for bipartisan climate action, Inglis will address how smart renewable energy policy can foster innovation, unlock new business opportunities, and drive economic strength.

Aurora Solar, the leading global platform for solar sales and design, today announced its third annual Aurora Solar Snapshot. The report explores key 2025 trends in solar policy, politics, and energy resilience, with a clear message: the solar market is shifting, not stalling.

Aurora Solar, the leading platform for solar sales and design, today announced its Third-Party Ownership (TPO) program with the addition of GoodLeap and LightReach to its platform. These companies will provide solar installers and their homeowner customers with affordable, accessible leasing and Power Purchase Agreement (PPA) options for going solar. Aurora Solar’s partner ecosystem empowers solar installers to optimize their sales and financing approach in every market they serve. GoodLeap and LightReach — the TPO market leaders — joining Aurora Solar’s platform will help installers quickly deploy the best TPO solutions to homeowners during this critical time for the solar industry.

Aurora Solar, the leading global platform for solar sales and design, today announced it will launch HelioScope Similar Obstruction Detection at RE+ in September. Built with Aurora Solar’s proprietary AI technology, HelioScope Similar Obstruction Detection streamlines the process of identifying and creating “keepouts” — or areas where modules should not be placed, such as a skylight — for rooftop obstructions in commercial and industrial (C&I) solar projects.

Aurora Solar, the leading platform for solar sales and design, today announced it acquired Lyra*, the leading provider of instant plan set packages. Lyra’s permit packaging software helps solar professionals automate, create, and export permit-ready design plans.

Aurora Solar, the leading platform for solar sales and design, today unveiled new tools designed from the ground up to empower solar professionals to estimate a homeowner's holistic electrification and energy needs. With unpredictable utility policies and rising electricity prices, Aurora’s new offerings help homeowners create an energy efficient home for years to come with a solar-plus-storage system built for their specific needs. Aurora's new capabilities include:

Aurora Solar, the leading platform for solar sales and design, announces the appointment of Patrick Donahue as Chief Product Officer and the promotion of Carina Brockl to Chief Revenue Officer. With a strong background in technological innovation, underscored by his time as Vice President of Product at Cloudflare, Donahue will lead Aurora Solar’s product strategy and development. He will work with cross-functional teams to define and execute Aurora Solar’s product vision to deliver a better solar experience for all. Brockl, who has been with Aurora Solar for three years, will expand on her existing leadership role within the organization to continue to lead sales, marketing, global partnerships, and international market growth as Chief Revenue Officer.

Aurora Solar, the leading platform for solar sales and design, today announced Alex Honnold and Dr. Jesse Jenkins as keynote speakers for its fifth annual virtual Empower event, June 5-6, 2024. Honnold will share how the solar community can help increase access to solar, while Jenkins will give an overview on the path to decarbonization and the challenges home and business owners face when going solar.

Aurora Solar, the leading platform for solar sales and design, today announced its second annual “Solar Industry Snapshot.” This report examines early 2024 U.S. residential solar trends through three unique data sources: Aurora’s solar projects database of more than nine million projects over the past two years; a survey of 1,000 U.S. homeowners about their solar adoption behaviors and motivations; and, a survey of 500 U.S. solar professionals on the state of the industry.

Aurora Solar, the leading platform for solar sales and design, today announced its alliance with EagleView, the renowned provider of aerial imagery, geospatial software, and analytics. Through this technology-first partnership, Aurora Solar and EagleView are combining 30 years of engineering excellence to build best-in-class solar solutions.

Aurora Solar, the leading cloud-based platform for solar sales and design, today announced Jigar Shah and Bernadette Del Chiaro as keynote speakers for its fourth annual Empower event. Shah and Del Chiaro will share how the solar community can best manage complexity and change during challenging economic events and turn it into an opportunity, as well as an outlook on California’s solar and storage market post-NEM 3.0, respectively.

Aurora Solar, the leading cloud-based platform for solar sales and design, announces the appointment of Matthew Idema to President and Chief Operating Officer. In this role, Idema will lead Aurora Solar’s global go-to-market and business operations functions including sales, customer success, marketing, business development, program management, and data analytics.

Aurora Solar, the leading cloud-based platform for solar sales and design, announced its expansion into Germany to empower solar organizations to streamline operations and accelerate growth. Aurora sees significant opportunity to support the growing number of German solar installers who are in need of digital solutions and automation. The company incorporated in Frankfurt with dedicated Sales, Marketing, Customer Support teams to establish and scale operations in Germany and the DACH region. Powering upwards of 100,000 solar projects every week, top U.S. solar organizations — including 90 percent of the top 100 U.S. residential solar installers — count on Aurora to accelerate solar sales cycles using the power of technology and automation.

Aurora Solar, a cloud-based platform creating a future of solar for all by powering industry professionals to make solar simple and predictable, today announced its first “Solar Industry Snapshot.” This report examines early 2023 residential solar trends through three unique data studies: Aurora’s solar projects database of more than six million projects over the past two years; a survey of 1,000 U.S. homeowners about their solar adoption behaviors and motivations; and, a pulse check on the state of the industry through the lens of 898 U.S. solar professionals.

Aurora Solar, a cloud-based platform creating a future of solar for all by powering industry professionals to make solar simple and predictable, today announced it incorporated in Ontario with dedicated Engineering, Product, and Design teams to help scale the company to its next phase of growth. Valued at over $4 billion with more than $500 million in funding, Aurora Solar’s team of 500 and growing is proud to power upwards of 100,000 solar projects every week, with 90 percent of the top 100 US residential solar installers counting on Aurora’s AI-powered software to help meet the rapid demand for solar energy.

Aurora Solar, a cloud-based platform creating a future of solar for all by powering industry professionals to make solar simple and predictable, today announced Edward Norton as a keynote speaker at its third annual Empower event. In addition to being a Golden Globe winner and Academy Award nominee, Norton has participated in numerous solar advocacy efforts over the past 25+ years and serves as US Board President of the Maasai Wilderness Conservation Trust (MWCT), which operates a range of programs where solar plays an important role in helping protect the ecosystems and biodiversity of East Africa.

Aurora Solar, a cloud-based platform creating a future of solar for all by powering industry professionals to make solar simple and predictable, today announced Empower, where the solar community shapes the future together. Empower is free of charge, hosted online, and attendees can earn up to four NABCEP CEU credits. Empower is for the entire solar community: design, operations, and engineering; sales and marketing; senior management; solar installers; and people curious to learn more about the rapidly growing solar industry.

Aurora Solar, a cloud-based platform creating a future of solar for all by powering industry professionals to make solar simple and predictable, today announced Dividend, Mosaic, and Sungage Financial as key integrations for the Aurora platform. The addition of these new partners will provide solar installers and their homeowner customers with simple, accessible funding to go solar. Aurora’s partner ecosystem empowers solar installers with the freedom to build a high-performing solar tech stack, tailored to their needs.

Aurora Solar, a cloud-based platform creating a future of solar for all by powering industry professionals to make solar simple and predictable, today announced 10 million solar sites have been designed within its platform. These projects deliver a combined savings of nearly 60 million metric tons of carbon dioxide emissions, which is equivalent to the total emissions produced by more than 16 coal-fired power plants over the course of a year. Reaching this milestone is a testament to the hard work and dedication of the solar installer community, the growing demand for sustainable energy, and the rapid maturation of the solar industry as it delivers new energy experiences.

Aurora Solar, a cloud-based platform trusted by solar professionals across marketing, sales, design, and operations, today unveiled new artificial intelligence (AI) solutions. Powered by proprietary computer vision and machine learning algorithms, Aurora’s AI offerings streamline the solar project lifecycle to radically accelerate revenue and lower the soft costs of delivering solar, ultimately driving solar adoption.