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HOKA Launches Mafate X: Redefining the Original HOKA Trail Shoe – Now Evolved for Modern Ultra Racing

via Business Wire

Maximal Cushion Meets Innovation in the HOKA Brand’s Latest Trail Shoe

HOKA®, a division of Deckers Brands (NYSE: DECK), proudly unveils the Mafate X, the latest evolution to the brand’s iconic trail franchise. The Mafate is the HOKA brand’s original trail shoe and first debuted 15 years ago at UTMB Mont-Blanc. Since then, the Mafate franchise has become a HOKA icon and continues to fuel the ambitions of trail runners globally. The Mafate X carries this legacy forward, enabling runners to get far out, faster, with engineered comfort, durability and propulsion.

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Inspired by the innately wild spirit of ultra trail runners, the Mafate X is designed for long haul adventures and brings unparalleled comfort, stability, and performance to the trail. The innovative construction of the shoe features premium foams, enhanced geometries and a forked carbon fiber plate to provide the support and efficiency ultra runners need for their longest distance runs.

Far Out

From its birthplace in the French Alps to the Western States Trail in the Sierra Mountains, HOKA has built a legacy rooted in enabling athletes to go beyond what they thought was possible. The Mafate X takes this to the next level by blending maximalist cushioning, advanced construction, and innovative design to enable ultra runners to conquer more miles.

“The Mafate X is all about innovation and pushing past limits. We evolved our max-cushion trail experience to provide the confidence, control, and adaptability ultra runners require for their biggest trail efforts,” said Colin Ingram, Vice President of Global Footwear Product at HOKA. “We returned to our roots as a brand and embraced the paradox of max cushion and stability on trail to develop a new experience for the longest adventures, and we’re excited to bring it to the trail running community.”

The Mafate X represents the pinnacle of the HOKA brand’s trail shoe innovation, delivering a harmonious blend of optimized comfort, control, and traction. Tested on some of the most iconic trails and ultra racecourses worldwide, the Mafate X is designed for long-haul adventures, offering a stable yet propulsive experience. Key features include:

  • Ultra-Soft Dual-Layer Midsole: A super critically foamed EVA sole and PEBA top layer make even the most difficult miles feel more comfortable.
  • Forked Carbon Fiber Plate: Cradles the foot for a consistent, stable ride over long distances, while the unique forked design allows for more adaptability on uneven trail terrain.
  • Metarocker™ and Rearfoot-Focused Active Foot Frame™: Inspired by the HOKA brand’s Skyward X, these elements enhance control during moderate paces typical of ultra-trail events.
  • Ultralight Woven Upper: Durable, breathable, and designed for quick drainage, with a dynamic vamp and gusseted tongue for a secure fit.
  • Vibram® Megagrip Outsole: Featuring playful taco-and-pizza-slices-shaped lugs, it adapts to varied terrain while leaving a joyful footprint on the trail.

In conjunction with the shoe release, HOKA recently launched Mafate X FlyLab experiences around the globe. The first experience debuted at Canyons 100K last month, and the experience will be highlighted once again at Western States this year. The Mafate X Flylab invites the trail community to experience how HOKA brings its signature innovation to life on the trail, and beyond.

The Mafate X is available for purchase today at HOKA.com and at authorized HOKA dealers worldwide. MSRP $225.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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