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LegitScript Announces Marketplace Risk Benchmarking Research Program, Providing Clients with Competitive Industry Insights

via Business Wire

New Initiative Helps Clients Leverage Industry Benchmarks to Make Informed Decisions Around Policy and Growth

LegitScript, the leader in merchant and product certification and monitoring in the advertising, e-commerce, and payment sectors, today announced a benchmarking program for its e-commerce Marketplace clients to assess risk in key categories, compare their risk mitigation efforts against industry leaders, and make informed decisions around policy and growth.

LegitScript’s benchmarking program employs a proprietary method that assesses risk across more than 20 global e-commerce marketplaces, leveraging automated data analysis, scoring, and human verification. In the initial benchmark assessment, LegitScript evaluated millions of products across each marketplace in categories posing the highest risk of violating policies or regulations, including:

  • Controlled substances
  • Prescription-only medicines
  • Cosmetics
  • Dietary supplements
  • Tobacco and vape products
  • Psychoactive products
  • Weapons and firearms

While relative risk levels vary across product categories and global regions, the benchmarking data highlighted that LegitScript monitoring reduces violative product rates on marketplaces by over 80% compared to unmonitored platforms.

“In today’s competitive e-commerce landscape, platforms want to understand how their risk mitigation efforts are performing and how they stack up to others,” said Clay Moore, general manager of Platform Risk Solutions, LegitScript. “Our new benchmarking program offers our clients the insight they need to assess performance, make policy decisions, and ultimately grow their business more confidently.”

With the world’s largest database of problematic healthcare products and longstanding partnerships with some of the world’s leading platforms, LegitScript is uniquely positioned to conduct this analysis.

Below are some key results.

Top Violations

In LegitScript’s analysis, the following violative products most commonly appeared across platforms:

  1. Weight loss drugs such as Acxion, Terfamex, and Redotex
  2. Anabolic steroids such as testosterone and oxandrolone
  3. Sexual enhancement drugs such as tadalafil and sildenafil
  4. Skin whitening creams such as Goree Beauty Cream and Arche Pearl Cream
  5. Tainted supplements such as Royal Honey VIP, Detoxi Slim, and Ligandrol

Top Evasion Tactics

Sellers often use evasive techniques to avoid scrutiny. LegitScript identified these as the top evasion tactics across platforms:

  1. Misspelling violative words (e.g., “T4dalaf1l” for tadalafil)
  2. Image blurring to avoid image detectors
  3. Misleading categories to hide among innocuous products (e.g., "home goods" for meds)
  4. Pairing restricted items with innocuous descriptions or products
  5. Coded language (e.g., "Candyland" is a common term for pill molds)

This benchmarking program adds significant value to LegitScript Platform Risk Solutions by providing a broader perspective on risk mitigation performance across the commercial internet. Contact us at legitscript.com to explore this further.

About LegitScript

LegitScript, the global leader in Risk Management and Compliance Solutions, is trusted by the world’s largest search engines, e-commerce marketplaces, payment service providers, and social media platforms. By combining advanced, AI-driven technology with deep domain expertise and curated market intelligence, LegitScript empowers businesses to stay ahead of emerging threats and seize new growth opportunities with precision and speed. Our global team of regulatory experts and analysts is skilled at understanding global regulatory changes and assessing risk across products, websites, merchants, and platforms, providing clients with unmatched accuracy, actionable insights, and exceptional support. To learn more, visit legitscript.com.

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